Cookies Policy

Effective Date: April 2026

This Cookies Policy explains how Ladd & Co. ("the firm", "we", "us", "our") uses cookies and similar tracking technologies on the website at laddco.com and any associated subdomains (the "Website"). It should be read together with the firm's Privacy Policy and Terms of Use.

By continuing to use the Website, you consent to the use of cookies as described in this Policy, except where your jurisdiction requires affirmative consent for non-essential cookies, in which case the firm will request that consent through its cookie consent banner.

1. What Are Cookies

Cookies are small text files placed on your device (computer, tablet, mobile, or other internet-enabled device) when you visit a website. They are widely used to make websites work, to make them work more efficiently, and to provide information to the operators of the site.

Cookies set by the website you are visiting are referred to as first-party cookies. Cookies set by parties other than the website operator are referred to as third-party cookies, and they enable third-party features or functionality on or through the website (such as analytics, embedded media, or advertising).

The firm also uses similar technologies that perform comparable functions, including:

pixel tags and tracking pixels — small graphic images embedded in web pages or emails that allow the firm to understand whether content has been viewed;
local storage and session storage — mechanisms used by web browsers to store data on the device for performance and functionality purposes;
device identifiers — used to recognise a device across sessions for security and analytics.

For convenience, all of the above are referred to in this Policy as "cookies".

2. Why We Use Cookies

The firm uses cookies for the following purposes:

to enable the Website to function correctly and securely;
to remember your preferences and improve your experience on the Website;
to understand how visitors use the Website, so the firm can improve its content, design, and performance;
to protect the Website and the firm's systems against fraud, abuse, and security threats;
to comply with applicable legal and regulatory requirements.

The firm does not use cookies to build advertising profiles of visitors, nor does it sell or share information collected through cookies to third parties for advertising purposes.

3. Categories of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of the Website and cannot be disabled in the firm's systems. They are usually set in response to actions you take, such as setting privacy preferences, logging in, or filling in forms. The Website cannot function properly without these cookies.

Examples include cookies used for:

session management and authentication;
security and fraud prevention;
load balancing and performance;
preserving your cookie consent preferences.

Strictly necessary cookies do not require your consent under most applicable laws.

3.2 Analytics and Performance Cookies

These cookies allow the firm to understand how visitors interact with the Website by collecting and reporting information on usage patterns, such as which pages are most frequently visited, how visitors navigate between pages, and how long they spend on the Website. The firm uses this information to improve the structure, content, and performance of the Website.

These cookies may be set by the firm or by third-party analytics providers, including (where used) Google Analytics, Vercel Analytics, or similar services. Information collected by these cookies is aggregated and used in a manner that does not directly identify any individual visitor.

3.3 Functional Cookies

These cookies enable the Website to provide enhanced functionality and personalisation. They may be set by the firm or by third parties whose services have been integrated into the Website (for example, embedded video players or content delivery networks). If you do not allow these cookies, some or all of these services may not function properly.

3.4 Targeting and Advertising Cookies

The firm does not currently use targeting or advertising cookies on the Website and does not engage in behavioural advertising through the Website. If this changes, this Cookies Policy will be updated and, where required, your consent will be sought before such cookies are deployed.

4. Specific Cookies and Technologies

The specific cookies and technologies used on the Website may change from time to time as the firm updates the Website, integrates new services, or removes existing ones. The categories above describe the types of cookies the firm uses; the precise list of active cookies, their purpose, and their duration is available through the cookie consent banner or settings interface on the Website (where applicable).

Where the firm uses third-party services that set cookies, those services are subject to the privacy and cookie policies of the relevant third party, including:

Google Analytics — analytics.google.com / policies.google.com
Vercel — vercel.com/legal/privacy-policy
YouTube / Vimeo / Loom (where embedded) — subject to the policies of those providers.

5. How Long Cookies Last

Cookies are either:

Session cookies — temporary cookies that are deleted when you close your browser; or
Persistent cookies — cookies that remain on your device for a set period or until you delete them manually.

Session cookies are used for short-term purposes such as maintaining your session on the Website. Persistent cookies are used for purposes such as remembering your preferences across visits or supporting analytics over time.

6. Managing Your Cookie Preferences

Where required by law, the firm will request your consent to the use of non-essential cookies through a cookie consent banner displayed when you first access the Website. You may change your preferences at any time by:

adjusting your settings through the cookie preferences link on the Website (where available);
managing cookies through your browser settings; or
using the privacy and tracking-prevention features available in modern browsers.

Most browsers allow you to:

view the cookies stored on your device and delete them;
block cookies from particular websites or all websites;
block third-party cookies; and
be notified before a cookie is set.

Information on managing cookies in common browsers is available at:

Google Chrome — support.google.com/chrome
Apple Safari — support.apple.com/safari
Mozilla Firefox — support.mozilla.org
Microsoft Edge — support.microsoft.com

For general information about cookies and how to manage them across all browsers, you may visit allaboutcookies.org.

Please note that disabling cookies — particularly strictly necessary cookies — may affect the functionality of the Website and your ability to access certain areas or features.

7. Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) signal that you can enable. There is currently no industry consensus on how operators should respond to DNT signals. The Website does not currently respond to DNT signals, but the firm honours the cookie consent choices you make through the cookie consent banner and your browser settings.

8. Cookies and Personal Information

Information collected through cookies may, in some cases, constitute personal information under applicable law. Where it does, the firm processes that information in accordance with its Privacy Policy, including the lawful bases, purposes, retention periods, security measures, and individual rights described in that policy.

9. International Visitors

The Website is operated from infrastructure located in multiple jurisdictions. By using the Website, you understand that information collected through cookies may be transferred to and processed in jurisdictions other than the one in which you are located, in accordance with the firm's Privacy Policy.

10. Changes to this Cookies Policy

The firm may update this Cookies Policy from time to time to reflect changes in its practices, the technologies used on the Website, applicable law, or for other operational, legal, or regulatory reasons. The "Effective Date" at the top of this Policy indicates when it was last updated. Where changes are material, the firm will provide additional notice through the Website.

11. Contact

For any questions regarding this Cookies Policy or the firm's use of cookies and similar technologies, please contact:

Ladd & Co. Privacy Enquiries: privacy@laddco.com General: office@laddco.com Website: laddco.com

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