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A profitable brand that needs growth capital and will not accept losing control to get it.
INDUSTRIES
Consumer & Luxury Goods
A founder brand with real margin and a defensible position is a rare asset, and the most common way it is damaged is the wrong transaction. Sold whole, the founder loses the thing they built. Taken to the wrong partner, the brand loses what made it work. The right structure is usually partial, and it usually keeps the founder in.
We work with founders who want capital or liquidity without giving up the brand. The discipline is in finding the structure and the partner that protect what the business actually is.
We take minority and control positions in founder brands with margin and a defensible position. Growth capital and partial liquidity, with the founder staying in.
We take minority and control positions in founder brands with margin and a defensible position. Growth capital and partial liquidity, with the founder staying in.
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Where we engage
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Minority growth capital for profitable brands that want funding without ceding control
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Partial liquidity for founders who intend to keep running the business
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Control transactions structured discreetly, to a small set of credible counterparties
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Co-investment alongside the firm in founder brands with margin and a moat
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Structuring that protects brand control through and after the transaction
Typical situations
Typical Situations
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A founder who wants meaningful liquidity and intends to stay at the head of the business.
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A brand with margin and a moat seeking a discreet, structured exit rather than a public process.
If this is the position, it is worth a conversation.